Hibiscus Sabdariffa

Commonly known as zoborodo, zobo or hibiscus flower and called the red diamond by farmers who engage in its cultivation, was accidentally discovered by peasant farmers.
The flower is used in preparing simple juice, and sometimes as a food supplement.
It is widely known for its lush red petals and a combination of sweet and sour taste, making it a commodity highly sought after in the country for juice making.
with the discovery of the health benefits and economic importance of hibiscus, it has become one of the key raw materials in the confectionery industry globally. Also, it has became a multi-utility commodity, used for juice, tea, medicine and animal fodder, among others

Production of Roselle
China and Thailand are the largest producers and control much of the world supply. But the world's best roselle (zobo) comes from Sudan and Nigeria, Mexico, Egypt, Senegal, Tanzania, Mali and Jamaica are also important suppliers but production is mostly used domestically. Despite the dwindling hectarage used for production over the past decade or so, roselle is becoming increasingly known to the general population as an important pro-health drink.

Sources of Roselle
Zobo is predominantly grown in the northern parts of Nigeria, particularly Kano, Jigawa, Katsina, Borno, Yobe, Gombe, and Bauchi states.

Export Potential of Roselle
Zobo is a highly exportable product to consider when building the FIZEDU Agroservices Product profile as there is an increase in demand for the hibiscus flower from Europe, Asia and North America.

However, in recent years, cultivation of the commodity suffered a serious setback due to lack of patronage, which is attributed to the ban on export to Mexico, where over 85 per cent of Nigerian hibiscus is consumed. before the ban of hibiscus exportation to Mexico by the Mexican government in 2017, it was estimated that a total of 1,983 containers of the flower from Nigeria, worth almost $35 million, were taken out of the country, aside those exported to Europe, the United States of America and other countries. Note that the ban was lifted with new agreed terms on the use of methyl bromide for pre-shipment storage.
If new markets are explored, this could open new doors of us to earn some good money.

Cultivation of Roselle
Hibiscus can be grown in an open field all year round provided there is enough moisture and sunlight, best favored for planting between November and April, attaining growth within 2-8 months after planting.

Harvest time will depend on the variety cultivated, but it could be between October and November. The flower can stay up to five years if well aerated and kept to avoid moisture.

Export Specification of Roselle
Hibiscus Flower:
12% moisture content
Dark red Colour
480 bags in 40FCL packaging
40 – 50kg PP basg
AgroEknor International (
Jarrend Exports Limited 



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